Catstarter was a platform that sourced innovative ways for a cat and their owner to hang out. By using social currency, CatStarter was able to declare the winning innovation and turn it into a reality. Hot Keys, a warming keyboard for your cat, received the most backings and went into production. Now it's here and in the hands of our cat-loving fans. (website)
To introduce Sol Republic's new wireless speaker, Deck, we highlighted the unique feature called "Heist mode" to differentiate it from the market. Using iconic musicians popular amongst our audience, we brought Deck and its playful feature to life. As for Michael Phelps, he kinda just showed up.
Sol Republic was created to be more than a headphone company. Beyond the constant new product releases, including Calvin Harris' new Master Track Studio and the Deck wireless speaker, Sol Republic had a huge EDM following. We knew that the brand needed to better establish itself in this underground culture, so we created a brand campaign that spoke to the innate truth in music; to the primitive variables that made people feel and act differently.
Music Made Me Do It was the beginning of something raw and real, and completely different than the "popular culture" so many other brands were after. To get this idea going, we started with a book. One that told the story, spoke the voice and showed our vision.
#94Shades of Summer offered a stylishly unique look at the season by offering up a different pair of shades and style advice every day for the entire summer. And who other to give an edge to our summer than the lovely Georgia May Jagger...
Changing the way people view online universities starts with the students. And we found that so many of these non-traditional students were living outstanding lives, with aspirational stories worth telling. So we made them icons, because we believe each one had a relatable and inspirational truth to be told. And the base of it all, was learning in an environment built around their lives.
Muscle Milk wanted a limited edition Shaq bottle for their Cleveland market. We gave them what they asked for, but added something extra.
Each bottle of "Genuine 33" drives to a microsite where you can use your webcam to watch augmented reality animations of Shaq comparing himself to fellow C-Town icons: The Rock n' Roll Hall of Fame, The Key Tower, Lake Erie, Cedar Point and Interstate 90. On the website, users can show their bottle or print an AR code to see Shaq come to life. They can also enter a sweepstakes to win great prizes, like an oil painting of them and Shaq.
Inspired by the vibrant imagination of the Rayman Origins game, we used one of its quirky, fun characters to help "diffuse" a real-life, not-so-fun situation.
Using facial recognition through uploaded photos or webcam, we created an experience to educate and analyze visitor's face shapes, so they could walk away confidently with a pair of shades that truly fit their style. We had a fashion illustrator create the different faceshapes to add stylish flare and character into the educational tool. (website)
Uniqlo asked us to think of a fun and engaging way to introduce their brand to its new home in New York City. We wanted to do something different and something social with the modern Japanese brand, so we looked to its confident, tech-savvy persona to develop a thought:
What if we combined American Idol and the Facebook "Like" feature and brought them into a dressing room?
We'd have social fittings.
In an open, interactive and universal forum, we'll introduce New York and the world to the modern Japanese brand.
"Win a Day in f'reality" was a promotion we created for the milkshake brand, f'real. The winner got the ultimate day off and to hang with a mystery celeb while his doppelgänger took care of his daily routine. This was a content piece in partnership with Funny Or Die featuring David Hasselhoff.
Kibbles ’n Bits wanted to engage their pet-loving audience with something fun, memorable and true. We came back with Bits of Brilliance, a social platform where people can watch and even create videos of dogs speaking their words of wisdom. And just for fun, if they submit a video they can win cool prizes like a mid-century modern dog bed. Check it out yourself at SharetheBits.com
Adobe came to us with a photography plan. We came back with a point of view.
Playing off the tension of "filters" becoming the photographer's crutch, Adobe's Find Your Own Filter campaign speaks to the "eye" in all of us, and the tools that bring those to life. With Photoshop, Lightroom, and a reinvented Bob Ross (aka Rick Croy) this campaign promotes originality and the fine art of photography with print, digital and an old, familiar spin on tutorials.
This campaign was created to build excitement and awareness for the 2010 WPS Season. The social media, TV, OOH and online content engages fans to "Defend Your Turf" so when the opposing teams come to their towns, they'll support their home team heroes.
Projections of these 'bad-ass larger then life players' were put up in cities where the initial games were taking place. Fans could tweet/text a message of support that the projected player would interact with, and then receive a text with special ticket offers for their home team games.
I can’t help but notice the UX behind every interaction I make, which can be maddening at times. However, it’s a powerful driving force; one that pushes me to create smart, thoughtful and effective experiences for any user.
We created this app for the 2010 World Cup. Simple idea. Big hit. Really annoying noise.